Evolution of Media

We live in a world that is dominated by the advances of technology that we hardly notice how it has influenced us, as well as our culture. One major field where this is most evident is in media. Media has grown and expanded in all forms, keeping us updated with current events and news all over the world. The days of the ‘postman’ and the ‘newspaper boy’ are gone. Various forms of media, including the radio, television, computers and other electronic gadgets, feature the most advanced technology that enables a person to carry out an entire library of information in one’s pocket.  Indeed, we are endowed with the means by which we could gain and utilize information, without breaking a sweat. However, media has evolved not only in ways by which we could gain and utilize information, but also in ways by which we create information. This essay aims to resurface the basic yet fundamental importance for questioning the impact of the evolution of media in our present day and age.

The rise in technology triggered a major historical transition of media, wherein we unconsciously emerge into a kind of pluralistic society; a kind of pluralism that advocates the notion of information as something ‘made’ rather than ‘found’. Society is driven towards information that creates an exhilarating and intriguing story to tell. With this drive comes language, for language is inevitably bound up with culture.  Herein, we see a defining moment in the evolution of media – the social construction of reality. Yet one may ask, in what way does media construct reality?

Media constructs reality in its quest for substantial information through language. In effect, claims about reality amount to mere social constructs, which are mainly determined by institutions of power and the demands of the majority. What remains may be a form of dehumanization wherein one no longer struggles to define oneself in search for truth, but rather, struggles to merely survive the present in search for power; satisfaction which never remains content.  As a result, we are faced with the reification of reality wherein stories about people are fabricated to suit the demands of society. What remains is one’s identification with his or her socially assigned typifications, a significant matter, which we often do not often recognize.